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The Impact of AI along the Customer Experience Journey

A customer’s interaction with the brand, product, or service stretches for weeks and months and also involves multiple channels. The customer experience doesn’t start when one makes a purchase; rather it begins as soon as a potential customer gets to know about a brand’s product/services and then googles about it.  Today, focusing on individual customer […]

5 Artificial Intelligence (AI) use cases in retail

How are retail companies using latest technologies such as augmentation, artificial intelligence, machine learning to keep themselves ahead of their competitors today, and what innovations are being pioneered as potential retail game-changers over the next decade? In this article, we are covering 5 use cases of AI in which AI is being integrated in the […]